Hunt, James B., and Tammy G. Hunt. “The Effect of Sport Sponsorship on Brand Equity: A Study Within the Context of Professional Soccer”. Archives of Business Research 10, no. 10 (October 28, 2022): 96–113. Accessed December 5, 2024. http://558368.fgnqrw60.asia/index.php/ABR/article/view/13289.